Communication building blocks for MiniDebConf Barcelona 2014 (drafts)
Sustainable visual identity design is a design that recycles
as many elements as possible with every new piece of
communication. Not only is a brand strengthened every time the
logo and any other identity forming visual element is used, a
lot of work is also saved as well. Every logo variant is a
weakening of the brand, not a strengthening.
Of course design improvements can be made - always, all year
'round - preferably not right up to the next conference.
I consider it a waste of time to create a sublogo for a
minidebconf. The Debian logo is perfectly suitable as logo for a
Debian conference.
In the particular case of the Barcelona MiniDebConf 2014, I think
the Debian Women logo is the proper logo to use, though, since it
is a Debian Women project, contradictionary as it may sound.
The same principle of recycling typography and grids. I'd like as
much identity matter - and work - to be reused, as possible. There
is no need to reinvent the wheel every time.
A visual theme created with illustration and colour schemes is
enough as identity indicator for smaller events like MiniDebConfs.
In my opinion.
Logo and logotype
[[!img mdcb2014_logo1.png size=600x class=logo]]
[[!img mdcb2014_logo2.png size=600x class=logo]]
[[!img mdcb2014_logo3.png size=400x class=logo]]
The Debian Women logo. Event name set in the font Procipio,
familiar to the Debian logo. The name is long and cannot be scaled
down much. A version with the name set in two lines can be used
in narrow space, like on a folder.
Theme
The speech bubble is a part of the visual theme.
[[!img mdcb2014_colors.png size=100x]]
Orange is a color I connect with Spain, sun and oranges. I suggest
it used with red like the Debian logo red.
Poster
[[!img mdcb2014_postersizeA_mock1.png size=600x class=tall]]
The speech bubbles could be used in a varied form. I've stated a
few important statements here. I'd like a shared list of
statements.
There must be other info on the poster as well.
The white space at the bottom is for sponsor logos.
The font I use in the speech bubbles in this draft is an Apple font
called Flood. I'd like to find a free font with similar qualities.
Banner
[[!img mdcb2014_bannerhor_mock1.png size=600x]]
[[!img mdcb2014_bannerver_mock1.png size=200x class=tall]]
The statement in the speech bubble could easily be exchanged.
T-shirt
[[!img mdcb2014_t-shirt_mock1.png size=600x]]
There are many possibilities. I like the idea of printing just
a speech bubble in the front and give people the opportunity to
write their personal statements with textile pens.
Nametags could be badges to be filled out on the spot with a pen.
[[!tag english minidebconf logo draft debian]]
[[!meta date=2014-02-16]]
